CREATIVE DIRECTOR, 2025
Nidecker asked my team to relaunch their freestyle boards for 2025/26, alongside an overhaul of their pro team. With the level of modern-day being so far from what is attainable by the average rider, we introduced a cartoon character to act as fun, approachable representative for the team: meet Ned. The spirit of snowboarding.
Ned appears across the range of products, sometimes at the fore, other times more subtly. The team quickly fell in love with him, and soon he was everywhere!
Our Who Is Ned? campaign is launching this autumn across print, digital, in-store displays and film.
These assets are not yet public - please do not share anywhere
Print & in-store campaigns
Year Two
For 2026/27, the Ned story continues, increasing his presence across products in one of the most striking (and cheekiest!) Nidecker board graphics of all time:
