SAMUEL McMAHON
//CREATIVE DIRECTOR
Culture-led Creative Director specialising in aligning product and storytelling.
Shaped by deep roots in snowboarding and developed within fast-growing international brands.
SELECTED PROJECTS
KICK, CLICK, GO.
Nidecker Supermatic: translating product function into sound-led storytelling.
WHO IS NED?
A character-led project, grounding elite freestyle riding in audience relatability across film and product.
Gradually evolving a 40-year narrative into alignment across product, identity and messaging under a unified long-term platform.
NIDECKER IMAGE REFRESH
A longform snowboard film reframing performance through the universal language of turning.